Privacy Policy

Floor Coatings Group ("FCG," "we," "our," or "us") operates the website at garages.floorcoatingsgroup.com(the "Site") to offer residential garage floor coating services in the Chicago, Illinois area. This Privacy Policy explains what information we collect when you use our Site or contact us, how we use it, who we share it with, and what choices you have. By using our Site or submitting a request for an estimate, you agree to the practices described in this policy.

1. Information We Collect

Information You Provide Directly

When you fill out our estimate request form, we collect:

• Your full name
• Your phone number
• Your email address
• Your ZIP code
• Your project details (garage size, type of project)
• Your project timeline

You may also provide additional information voluntarily during phone calls, text messages, or in-person consultations.

Information Collected Automatically

When you visit our Site, we and our third-party providers automatically collect:

• Device and browser information (IP address, browser type, operating system)
• Usage data (pages viewed, time on site, referring URL)
• Advertising identifiers, including Google Click IDs (gclid) when you arrive via a Google Ads click
• UTM parameters from marketing campaigns (utm_source, utm_campaign, etc.)
• Cookies and similar tracking technologies (see Section 6)
• Behavioral data, including how you scroll, click, and interact with forms on the Site

Work-Site Photography

If you become a customer, we may photograph your garage and completed floor coating work for quality control, warranty records, and (with separate written consent) marketing portfolio purposes. Photos depicting clearly identifying information (address, vehicles, license plates) are stored in our CRM and not published without your explicit consent.

2. How We Use Your Information

We use the information we collect to:

1. Contact you about your garage floor coating request and provide a free estimate
2. Schedule consultations, installations, and follow-up service
3. Respond to questions and provide customer support
4. Send appointment reminders, updates, and (with your consent) promotional offers
5. Measure the performance of our advertising and improve our marketing
6. Improve our Site, services, and user experience
7. Comply with legal obligations and protect our rights

3. How We Share Your Information

We do not sell your personal information for money. However, our use of Google Ads remarketing may be considered "sharing" under California law — see Section 9 for details and how to opt out.

We share your information only with the third parties listed below, and only for the purposes described.

Service Providers

• Zapier— We use Zapier to route your form submission to our customer relationship management (CRM) system. Zapier acts as a data processor on our behalf. We do not currently route your data to any downstream CRM beyond our own internal tools.
• Google (Google Ads)— We use Google Ads (account AW-17549528472) to advertise our services and measure conversions. Google may use cookies and device identifiers to serve and measure ads. Third-party vendors, including Google, may show our ads across the Internet based on your prior visits to our Site. We have not yet enabled Google Analytics 4; if we do in the future, we will update this policy.
• Microsoft Clarity— When enabled, we use Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve our site experience. Microsoft Clarity records what you type into form fields, including before you submit the form. Website usage data is captured using first- and third-party cookies and other tracking technologies. We do not knowingly collect biometric identifiers as defined under the Illinois Biometric Information Privacy Act (BIPA, 740 ILCS 14). Behavioral data captured by Microsoft Clarity (scroll, click, keystroke patterns) is used for usability analysis only and is not stored as a biometric identifier. For more information about how Microsoft collects and uses your data, see the Microsoft Privacy Statement.
• Vercel Analytics— We use Vercel's first-party analytics to measure Site performance. Vercel Analytics is cookieless and does not collect personally identifying data.

Legal and Business Transfers

We may also disclose your information:

• To comply with a court order, subpoena, or other legal obligation
• To enforce our terms or protect our rights, property, or safety
• In connection with a merger, acquisition, or sale of our business assets, subject to the terms of this Privacy Policy

4. What We Do Not Do

• We do not sell your personal information for money.
• We do not share your phone number or email address with unrelated third-party marketers.
• We do not retain credit card or payment card details on our systems.
• We do not collect biometric identifiers as defined under the Illinois Biometric Information Privacy Act (BIPA, 740 ILCS 14).
• We do not knowingly collect or process personal information from children under 13.

5. Marketing Communications & Phone/Text Consent

By providing your phone number and submitting our estimate request form, you expressly consent to receive calls and text messages from Floor Coatings Group at the phone number you provided. These communications may relate to your estimate request, scheduled appointments, follow-up questions, and (with your consent) promotional offers about our services.

You acknowledge that some of these calls or texts may be made using an automated telephone dialing system (ATDS), prerecorded or artificial voice messages, or AI-generated voice technology. Consent to receive marketing calls or texts is not a condition of purchasing any goods or services from us. Standard message and data rates may apply.

Text frequency:Approximately 1–4 text messages during the active estimate/installation phase, then up to 1 promotional message per month for opted-in customers.

We do not sell or share your SMS opt-in consent data with any third party. This data is used solely for our own communications with you.

How to Opt Out

• Phone calls: You may ask a representative during any call to remove your number from our calling list. You may also add your number to the National Do Not Call Registry at donotcall.gov.
• Text messages: Reply STOP to any text message to opt out of further text messages. Reply HELP for support.
• Email:Click the "unsubscribe" link at the bottom of any promotional email, or contact us directly.

We honor opt-out requests within a reasonable timeframe, generally 10 business days.

6. Cookies & Tracking Technologies

We and our partners use cookies, pixels, and similar technologies to recognize your browser, measure ad performance, and improve our Site. The categories of technologies we use include:

• Strictly necessary— Required for the Site to function (e.g., session management).
• Analytics— Help us understand how visitors use the Site (Vercel Analytics, Microsoft Clarity when enabled).
• Advertising— Allow us to measure ad performance, track conversions, and show relevant ads on other sites (Google Ads).

Your Choices

• Opt out of Google Ads personalization: google.com/settings/ads
• Opt out of interest-based advertising across multiple vendors: optout.networkadvertising.org
• Browser controls: Most browsers let you block or delete cookies in their settings.

Do Not Track & Global Privacy Control

Because there is no industry consensus on how to interpret Do Not Track (DNT) browser signals, our Site does not currently change its behavior in response to DNT signals. We are evaluating support for the Global Privacy Control (GPC) signal and will update this policy when we implement it.

7. Data Security

We protect your information using HTTPS encryption for all data in transit, access controls on our CRM, environment-isolated production secrets, and contractual data protection requirements with our service providers (Zapier, Microsoft, Google, Vercel). No method of transmission or storage is 100% secure, however, and we cannot guarantee absolute security.

If we discover a security incident that compromises your personal information, we will notify affected individuals as required by Illinois law (815 ILCS 530) and any other applicable breach-notification laws.

8. Data Retention

We keep your information only as long as we need it for the purposes described in this policy:

• Lead and customer records: Up to 24 months after your last contact with us, unless you become a customer, in which case we retain records for the life of the installation warranty plus 3 years for tax and warranty service purposes.
• Marketing consent records: Retained for as long as you remain opted in, plus 4 years after revocation, for TCPA compliance.
• Web analytics data:Retained per our analytics providers' default windows. Aggregated and de-identified data may be kept indefinitely.
• Legal records: Retained as required by applicable law.

9. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information. We honor the following rights for all individuals, regardless of state of residence:

• Access — Request a copy of the personal information we hold about you.
• Correction — Request that we correct inaccurate information.
• Deletion — Request that we delete your personal information.
• Opt out of marketing — Stop receiving promotional calls, texts, or emails.
• Opt out of "sale" or "sharing"— We do not sell your personal information for money. Our use of Google Ads remarketing may be considered "sharing" under California law. You may opt out at any time by emailing us (see Section 13) or visiting our Do Not Sell or Share My Personal Information page.
• Portability (CPRA)— California residents may request a portable copy of their personal information in a machine-readable format.
• Limit use of sensitive personal information (CPRA)— We do not collect sensitive personal information as defined under CPRA (e.g., precise geolocation, financial account data, health data). If this changes, we will update this policy and provide an opt-out.
• Non-discrimination — We will not deny service or charge a different price for exercising your rights.

How to Exercise Your Rights

Submit a request by email to the address in Section 13. We may need to verify your identity before fulfilling certain requests (typically by confirming details about your prior interactions with us). We will respond within 45 days. If we need more time, we will notify you and explain why.

Authorized Agent

You may designate an authorized agent to submit privacy requests on your behalf. We require written authorization signed by you and verification of your identity before we can process requests submitted by an agent.

Appeal Rights (CO, VA, CT, TX)

If we deny your privacy request, you may appeal by replying to our denial email within 60 days. We will respond to appeals within 60 days. Residents of Colorado, Virginia, Connecticut, and Texas may also file a complaint with your state attorney general if you are not satisfied with our appeal response.

California "Shine the Light"

California Civil Code Section 1798.83 permits California residents to request a notice identifying the categories of personal information we share with third parties for their direct marketing purposes. We do not currently share personal information with third parties for their direct marketing purposes. Requests may be submitted to the contact in Section 13.

10. Children's Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected information from a child under 13, we will delete it promptly. If you believe your child has provided us with personal information, please contact us using the details in Section 13.

11. Third-Party Links

Our Site may link to third-party websites we do not control. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing information to them.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Material changes will be announced on our Site or communicated directly to you when reasonable. Your continued use of the Site after changes take effect constitutes acceptance of the revised policy.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your rights, contact us: